MBA REFERENCE BOOKS (SET/NET)

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MBA REFERENCE BOOKS (SET/NET)

MANAGEMENT PRINCIPLES

 TAMILSELVI HPH, SUBBA RAO  - HPH, DINKAR PAGARE

ORGANISATIONAL BEHAVIOUR

SATHYASUNDARI – HPH,

STEPHEN ROBBINS

MANAGERIAL ECONOMICS

BUSINESS ECONOMICS –S. SANKARAN

MACRO ECONOMICS – S. SANKARAN - MARGHAM

ACCOUNTANCY

VINAYAKAM, MANI, NAGARAJAN - SCHAND

COST ACCOUNTING

JAIN AND NARANG

MANAGEMENT ACCOUNTING

SHARMA, GUPTA

STATISTICAL METHODS – QT I

R. GUPTA

BUSINESS COMMUNICATION

RAJENDRA PAUL, KORLAHALLI

PRODUCTION AND MATERIALS MGT

SARAVANAVEL, SUMATHI – MARGHAM

MARKETING MANAGEMENT

PILLAI & BAGAVATHI, PHILIP KOTLER

FINANCIAL MANAGEMENT

MGT A/C – SHARMA GUPTA

FM – PARAMASIVAM, SUBRAMANIAN (NEW AGE)

HUMAN RESOURCE MANAGEMENT

PERSONNEL MGT: CB MAMORIA, VSP RAO – HPH

QT II – OPERATIONS RESEARCH

GUPTA, MANMOHAN (TWO AUTHOR)

RESEARCH METHODOLOGY

CR KOTHARI

BUSINESS ENVIRONMENT

FRANCIS CHERUNILAM –HPH

MANAGEMENT INFORMATION SYSTEM

JAMES A.O.BRIEN, INTRODUCTION OF COMPUTERS

STRATEGIC MANAGEMENT

BUSINESS POLICY- AZAR, KAZMI, STRATEGIC MGT- FRANCIS CHERUNILAM HPH BOOKS

INTERNATIONAL MARKETING

FRANCIS CHERUNILAM – HPH

VARSHNEY PATTACHARYA

CONSUMER BEHAVIOUR

SCHIFFMAN, KANUK – PEARSON

BUSINESS LAW, COMPANY LAW, LABOUR LAW

MERICHANTILE LAW – N.D.KAPOOR BUSINESS LAW - J. JAYASANKAR MARGHAM

ENTREPRENEURSHIP DEVELOPMENT

GUPTA, SRINIVASAN

ADVERTISING AND SALES PROMOTION

PILLAI & BAGAVATHI, PHILIP KOTLER SARAVANAVEL, SUMATHI

MARKETING RESEARCH

S.D. SHARMA

HUMAN RESOURCE DEVELOPMENT

P.C. TRIPATHI – SULTAN CHAND

INDUSTRIAL MARKETING

HILL, ALEXANDER AND CROSS

PREPARED BY: S. MAHALINGAM M.B.A., M.PHIL., M.COM., 237, TAMIL NAGAR, KURUMANDUR – 638457, GOBI TK, ERODE DT.

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